Mandatory Commercial Organics Recycling

December 1, 2016

Marketing GMC banding social media

Assembly Bill (AB) 1826 requires businesses that generate a specified amount of organic waste per week to arrange for recycling services for that waste. AB 1826 also calls on jurisdictions to implement a recycling program to divert organic waste from businesses subject to the law, as well as report to CalRecycle on their progress in implementing an organic waste-recycling program. Organic waste under AB 1826 includes the following material: food waste, green waste, landscape and pruning waste, nonhazardous wood waste, and food-soiled paper waste that is mixed in with food waste. Food waste includes Fats, Oils, and Grease as well as meat.....Read More


 


Communicating Green Values Across Cultures

November 1, 2016

Marketing GMC banding social media

The U.S. is a melting pot of different cultures from across the world. Different cultural values are held in different countries and those values will greatly affect how actions are triggered. While it is not that people from different cultures have more or less pro-environmental beliefs or engage in more or less pro-environmental actions; the triggers for those actions are what vary across cultures.

In order to have target audiences engage in environmentally-friendly behaviors, one must be able to clearly communicate their message across different cultural values. The specific cultural values of a country, such as Individualism or Collectivism, may determine whether concern about environmental issues can lead individuals to engage in environmentally-friendly behaviors....Read More



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